Over the past year, Roman Reigns has been the recipient of some very flattering booking for WWE. He's gained one high-profile win after another, been fiercely protected and been given plenty of promo and interview time to get himself over with the crowds.
For his part, the star has performed well—he's easily the best big-man worker in the company and has developed immensely as a personality.
Despite this, it's hard to ignore the feeling that something is missing with him these days.
The hasty split of The Shield probably didn't do him any favors. Why did he suddenly get over his problems with Seth Rollins so quickly anyway? Especially when Dean Ambrose is still irate over Rollins' betrayal? It makes no sense.
Throwing him into the rather dull-sounding main event of Battleground feels counterproductive too. Any time Reigns is in the main event it should feel special. He should not be just another guy there to make up the numbers. WWE should remember this and book him more carefully going forward.
But, really, perhaps the real problem is that the company is trying to make him too much like John Cena.
Similar to Cena, he's become a dreadful “lone wolf” type character.
For proof, look at his relative indifference and unwillingness to even lift a finger to help during Ambrose's brutal three-on-one beatdown on Monday's edition of Raw.
That's supposed to be his best friend, by the way.
The “friendless babyface who doesn't care about anyone” act doesn't even work terribly well for Cena—he gets vociferously booed by the crowds week in and week out—so why does the booking team think it's a good way to go with Reigns? It's mystifying.
What's wrong with continuing the Ambrose/Reigns friendship in storylines? It humanizes Reigns more and makes him more sympathetic. He shouldn't be a cartoon character.
And he really does need something that will make him less one-dimensional. I mean, really, aside from wanting to win the title, what is his character right now?
Going by outside-of-the-ring interviews and PR work, Reigns actually does have a lot of personal charisma and a great sense of humor, he just hasn't been able to show it lately. Why doesn't the company give him the chance?
WWE clearly wants Reigns to be the new Cena. Or maybe the new Bill Goldberg.
But here's an idea: Why not let him try and just be himself? Maybe then he will be able to make that special connection with the fans that he needs to truly ascend to main event stardom.