You don't have to listen to Louis van Gaal for very long to realise that he means business.
His players got the chance at Carrington on Wednesday. The press pack a day later.
As a man of such great experience, he knows better than to make bold predictions. He's seen football at its most unpredictable.
But he sat in the Europa Suite at Old Trafford on Thursday talking with a quiet confidence about his plans for Manchester United.
Boiled down, they involve leading his new club back to the top of English football.
He spoke of joining the "biggest club in the world" but tempered it with the observation that it's not something a club can't rightfully call themselves after finishing seventh the season before.
He promised to find roles for Nicky Butt, Paul Scholes and Phil Neville. He said he was willing to give his players the chance to make an impression before sanctioning any more new signings this summer.
But he didn't say anything that will make a lasting impression. The odd joke, yes. One or two curt responses to questions he didn't like the sound of. But nothing so outrageous that it will stick in the memory.
Instead, it was when he wasn't talking that the Dutchman was at his most impressive.
He has the aura of a United manager.
There were times last season when David Moyes looked like he was just happy to be there. Van Gaal is here to win. In quotes carried by the Manchester Evening News, he made that quite clear.
I have to see how the players perform my philosophy and how quick they can pick up this philosophy.
Then I can answer. Now, I haven't worked with most of them so we have to wait and see. It's very important there's a click between players and the manager.
For me, the challenge is always to come first. Not fourth. But when you have to analyse after one season, it's dependent on the click between the players and the manager.
Van Gaal "clicked" with his players at Ajax, Barcelona and Bayern Munich. At least enough to win league titles with all of them.
He wasn't going to say it himself. But that he invited those listening to check his CV suggests he's confident that he can continue the trend at Old Trafford.
In truth, words count for nothing. Moyes found that out to his cost last season. But somehow it feels different this time.
Van Gaal means business.
Quotes obtained first-hand.