Sacha Baron Cohen on the set of his new film. Dodgy barnet? Check. Old England shirt? Check. Beer gut? Check. Sorted. pic.twitter.com/jCC8yLfE5E— Paddy Power (@paddypower) July 17, 2014
In Sacha Baron Cohen's newest project, he'll play a not-so-bright footballing hooligan based in Grimsby.
Based on Cohen's past characters, unsurprisingly, the people of Grimsby are not so pleased at the prospect of the film, set for release next summer.
Per 101 Great Goals, the premise will be of a secret agent who discovers his long-lost brother (Cohen), who is a dimwitted fan.
According to the Grimsby Telegraph, labour councillor Matthew Brown is concerned with how the town will be portrayed:
It is using the town's name in potentially a poor light.
What also worries me is that there is no benefit to the local economy which is carrying the town's name.
Anything that you associated with football hooliganism is going to be negative, but I hope people will be open-minded when they watch the film.