They had him turn heel, and changing someone from face to heel requires a little more work than a jump or a turn on someone. It is a slow gradual process that, when done correctly, can really interest the viewer.
It also requires a very lovable face.
Chuck Palumbo turned heel by blaming Michelle McCool for his losses, which eventually culminated when he tried to take out his frustration over losing on her physically. A majority of this feud took place against Jamie Noble.
He wasn't really a strong face, as he was just turning face after a run as a heel, so trying to turn someone heel against him really wouldn't work. Palumbo then cut a promo about Michelle and Noble, and the feud abruptly ended not too long afterward, leaving Palumbo's heel character in mid-development.
Brief feuds against Finlay and CM punk followed, but were not enough to redeem Palumbo's character. Palumbo was moved to RAW and released without ever re-debuting.
Well here are five of the superstars that WWE screwed up on.
The list is much longer.
WWE seems to have a knack for screwing over mid-card talent, so the list will only continue to grow.
I decided I will do a part two based on the response this one gets, so I hope to see you all back for part two.
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