The World Cup is over and done with, the pre-season friendlies are getting underway and thoughts are turning toward the new Premier League season.
And nothing says "new season" quite like the range of new kits brought out by each and every club in the division, with all 20 teams having either already brought out their new home strip or scheduled to.
So which are the best, and which are the worst?
Here we take a look at the kits you'll be looking at for the next 10 months, and we rank them based on just how nice they are.
It's time to become fashionistas...