A great deal of recruiting boils down to what exactly is a team's sales pitch to a recruit. Some programs tell a prospect all he wants to hear to get him to come to their school, while others take a more honest approach.
No matter what the sales pitch is, every program in the final AP Top 25 poll from last season has something they're trying to sell their top 2015 recruiting target on.
Auburn is selling a 5-star defensive tackle on the chance to join a family-oriented program. Clemson is pitching a 5-star receiver on the idea of joining his close friend in college, while Baylor is trying to convince a 5-star linebacker to stay in his state and be the cornerstone of its defense.