Twitter culture is like a social media manifestation of merciless corporate management in the era of mergers and acquisitions—a strong performance wins followers and imitators, a big miss can make an account disappear in a matter of minutes.
In a sense, Twitter is one of your most effective critics; if you dare attempt to be clever in 140 characters or less, or let the world know your unpopular opinion.
The reward, like the punishment, can be both swift and unambiguous. A lesson many a famous athlete has learned.
And, as is often the case with things in life, our best tweets aren't necessarily by design.
Considering what happens when you put a mic in front of an opinionated sports star, it's no surprise that Twitter has helped more than a few athletes produce some unintentionally hilarious tweets.