West Ham United to Mark Olympic Stadium Move with New Crest

Liam NewmanContributor IJuly 13, 2014

LONDON, ENGLAND - JANUARY 24:  West Ham United football club's Upton Park stadium in east London on January 24, 2011 in London, England. West Ham and Tottenham Hotspur Premier League football clubs are both bidding to take over the Olympic Stadium in Stratford after the 2012 Games. The Olympic Park Legacy Company will decide on the future of the 500m GBP, 80,000 seat stadium.  (Photo by Oli Scarff/Getty Images)
Oli Scarff/Getty Images

Premier League side West Ham United have revealed plans to introduce a new club emblem, which would be used from the start of 2016/17, when they are set to move into the Olympic Stadium.

The East London club famously won the rights, via BBC Sport's David Bond, to become the new tenants of the Olympic Stadium in Stratford and will move into their future home in two years' time. The move sees West Ham vacate their current Boleyn Ground after over 100 years of being situated in the Upton Park area.

West Ham’s owners, particularly co-chairman David Gold, have voiced their belief that the move to Stratford offers the club an extraordinary opportunity to thrust themselves into the forefront of English football and are adamant that a revamped club badge will further help the club’s continued pursuit of progression.

Alongside business partner David Sullivan, Mr. Gold completed a takeover of the club in January 2010, per The Guardian’s Marcus Cristenson. He said, via Twitter:

Earlier this week, West Ham United uploaded a four-minute video to its official YouTube channel to reveal the proposed emblem.

One of the most distinguishable alterations to the logo is the addition of the word "London," with those at the club feeling it will help to increase their global presence.

West Ham had previously asked for the opinion of their fans via a questionnaire available on the official club website and have subsequently released further details about the proposal.

The official club statement read:

The one consistent message that has been fed back by supporter groups is that the success of the move and the Stadium will rest on its acceptance among fans as the home of West Ham United. The Board are 100 per cent committed to this and this principle is guiding everything we do at the Club.

As a result there will be a huge, multi million pound investment into the application of branding at the Olympic Stadium. The move offers an opportunity to work meticulously to get every detail right and that is what the team at the Club are working around the clock striving to do.

It continued:

The Club's existing crest is now 15 years old. It is worth noting that, historically, the Club's crest has been updated roughly every ten years. By comparison, every Premier League club has updated their crest at least once since 1997, some on multiple occasions.

It was the Club's view, one that has now been endorsed by supporters, that the time may be right to mark a defining new era for the Club.

The decision to change the badge has been met with mixed reaction from certain sections of the Hammer faithful, some of whom are still unhappy about the move away from the Boleyn Ground.

A number of supporters have taken to social media to voice their concerns about the new badge, particularly at the removal of the iconic Boleyn castle that is a prominent feature of the club’s current emblem.

Regarding on-the-pitch matters, manager Sam Allardyce has already been busy in the transfer market by recruiting, per SoccerNews.com, the likes of Mauro Zarate and Aaron Cresswell. Additionally, according to Joe Bernstein of the Daily Mail, the London club are also close to capturing the services of Ecuador forward Emner Valencia.

With just two years until the Olympic Stadium move, the dawn of a new era is fast approaching the horizon for the East End club. It appears that a revamped crest will be greeting them at their new home.


What do you think of the new crest? Post your thoughts in the comments below.