There is a misconception among wrestling fans that winning Money in the Bank sets a Superstar off to main event stardom and a spot at the top of professional wrestling.
It's an appealing idea. A fresh, young talent can ascend the proverbial ladder to the top of the industry in one night, retrieving a briefcase that will eventually culminate in him winning the most prestigious prize in sports entertainment. But fans forget to look at the long and unflattering history of those unlucky enough to be put in that position.
The annals of Money in the Bank history are dotted with disappointments and failures.
Ken Kennedy won the briefcase in 2007 and looked poised to break through the proverbial glass ceiling and into the main event scene, where he could have starred for the company for years. Instead, injury struck and backstage politics eventually led to his dismissal from WWE in 2009.
Jack Swagger became the youngest briefcase winner in WWE history, winning the Money in the Bank match at WrestleMania 26. His victory over Chris Jericho for the World Heavyweight Championship should have been the defining moment of his career. Instead, it was the beginning of the end for any chance he had of ever being taken seriously as a main event star.
The Miz achieved championship glory after cashing in his briefcase, but poor booking and a failure on his part to elevate his game and capitalize on the opportunity presented to him led the promotion to lose faith in him as a legitimate headliner.
Dolph Ziggler's title victory was one of the most memorable moments of 2013. After years of working to prove himself as one of the best in the industry, he was rewarded with a world championship and a main event run. Unfortunately, an injury and unwillingness by WWE Creative to allow him to run with the ball led to an underwhelming title reign.
CM Punk's first run with the briefcase resulted in a run with the World Heavyweight Championship so mediocre and disappointing that it threatened to kill any chance the Straight Edge Superstar had of succeeding at the next level of competition. Luckily, a second chance and a "pipebomb" of a promo led Punk to become the second-biggest star of his generation.
No one had it worse than Damien Sandow, who is little more than a comedy act less than a year after losing his championship opportunity to John Cena.
Seth Rollins now finds himself in possession of a briefcase that guarantees him a shot at the WWE World Heavyweight Championship but not the success so many fans hope he achieves. And for Rollins, specifically, the briefcase has more potential to be a curse than a blessing.
The fact of the matter is that Seth Rollins, singles performer, is nowhere near ready or established enough to be world heavyweight champion anytime soon.
Sure, he is a tremendous in-ring performer who is capable of having a great match against anyone, but he does not have the signature wins necessary to be taken seriously as a main eventer nor has he established the all-important connection with the audience.
Rushing him into a championship reign before he is ready because of his current storyline would do irreparable damage. Swagger and even CM Punk suffered because of title reigns that occurred way too early. It was neither the right time nor the right place, and it took months (and years in Swagger's case) for them to recover.
Rollins is right in the middle of his first major singles push, and he should have been allowed the opportunity to get his feet under him, to establish his character and give fans a reason to care about him outside of being The Authority's latest lapdog before being thrust in a position to be champion.
His ongoing storyline with Dean Ambrose will serve as a nice placeholder while WWE Creative mulls over when and where to have him cash in. What sort of success he has or does not have remains to be seen, but one thing is for certain: If history is any indication, the crack team of writers and decision-makers may have made a decision that could ruin any shot Rollins has of achieving sustained main event success.