Why Showtime's Super Middleweight Tournament Could Actually Happen

Nick Tylwalk by Correspondent Written on July 06, 2009
MASHANTUCKET, CT - APRIL 25:  Carl Froch lands a right on Jermain Taylor during their WBC Super Middleweight Championship bout at the MGM Grand at Foxwoods on April 25, 2009 in Mashantucket, Connecticut.  (Photo by Nick Laham/Getty Images) (Photo by Nick Laham/Getty Images)
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Still, no one in the proposed tourney has huge name recognition among mainstream sports fans—the kind of pull that would generate eight-digit paydays. Taylor is probably the closest to being a household name in the U.S., but his star has faded after three losses in his last four fights.

The Europeans are all looking to raise their profiles on this side of the Atlantic, and Ward and Dirrell could use the step up in competition. Even with the knowledge that no bouts in this event would be easy, there's reason to think all of these guys could see the upside in it.

There's no way a Manny Pacquiao or Floyd Mayweather would agree to something like this, because the risk doesn't justify the possible rewards. But for a group of boxers a notch or two below elite status, it just might.


2. Golden Boy and Top Rank are not involved.

This is not a slam against either organization. They are the two biggest powers in the sport right now, and they even play nice with each other when there's incentive to do so.

It's just hard to imagine either Golden Boy or Top Rank would agree to let one of their fighters participate in a tournament like this one. They wouldn't feel comfortable with the uncertainty involved, and they'd likely want more say in the format.

On top of that (as Rafael points out), Golden Boy and HBO are almost like peanut butter and jelly at this point, and this is Showtime's baby.

It's not going to be easy to get a half-dozen promoters to agree on anything, let alone something as complicated as a round robin tournament. Yet it's still going to be easier to sell them without the two gorillas in the room.


3. The proposed fights have strong regional appeal.

Some of the match-ups wouldn't sell out venues in Las Vegas or Atlantic City. Showtime seems to be aware of this and has thoughts of staging the fights where they make the most sense.

Froch-Kessler and Froch-Abraham will draw big crowds in Europe. Ward can certainly bring fans out in California, and Taylor should still be an attraction in the South or Midwest.

A few of the prelims look shakier than others (think Abraham-Dirrell, especially if either or both lose their first fights), but by and large, the round robin fights have strong regional appeal. Put them in the right places, as Showtime appears willing to do, and the ticket sales should be acceptable for all parties involved.


4. Showtime can afford to think outside the box and has a history with these fighters.

HBO tends to market everything, even fights that don't necessarily warrant it, as its own event. That formula has allowed it to become the industry leader, and there's really no incentive for it to commit to anything like this.

As the network doing the chasing, Showtime can roll the dice to try to bridge the gap. It's quite the coup if the tournament comes off, as the cable channel would have compelling fights to broadcast from this fall through the first part of 2011.

Showtime has also invested time and money in this particular group of fighters (and the 168-pound division in general), with all but Kessler making appearances over the last two years. If there's a big promotional blitz, as Rafael suggests is in the works, there's no one better equipped to hype the participants, show highlights, etc.

The fighters and their teams surely know this too. That previous investment could pay off handsomely by giving Showtime the extra bit of persuasion necessary to get the participants they want to sign up.

 

There are plenty of reasons to be skeptical that the tournament will become a reality. Boxing is the sport where great ideas wither on the vine far too often, as anyone who's followed it for any length of time can attest.

It's a long shot, but there are just enough factors in play to make this concept the exception. As boxing fans, we just have to cross our fingers and hope that a plan this promising pans out.

Nick Tylwalk is the co-founder and editor of BoxingWatchers.com.

Vote Now! - Author Poll

If the super middleweight tournament happens, who will win?

  • Carl Froch
  • Mikkel Kessler
  • Andre Ward
  • Andre Dirrell
  • Jermain Taylor
  • Arthur Abraham
vote to see results
Results - Author Poll

If the super middleweight tournament happens, who will win?

  • Carl Froch

    13.6%
  • Mikkel Kessler

    35.6%
  • Andre Ward

    18.6%
  • Andre Dirrell

    1.7%
  • Jermain Taylor

    8.5%
  • Arthur Abraham

    22.0%
  • Total votes: 59
(0)
...
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written on July 06, 2009 Opinion

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