Report: Derek Jeter Is a Partial Owner of High-Tech Men's Underwear Company

Dan Carson@@DrCarson73Trending Lead WriterJuly 11, 2014

New York Yankees shortstop Derek Jeter laughs before a baseball game against the Minnesota Twins in Minneapolis, Sunday, July 6, 2014. (AP Photo/Ann Heisenfelt)
Ann Heisenfelt/Associated Press

It lifts. It cradles. It cools. 

It’s Derek Jeter’s secret underwear brand, and it’s here to revolutionize the groin comfort game. Yes, this is real. 

Mara Siegler of the New York Post reports that Jeter is now a partial owner of Frigo RevolutionWear, a company specializing in pricy, artisanal men’s underwear.

Known colloquially as “Tempur-Pedic banana hammocks,” Frigo underwear features a “soft lock adjustment system” with a “patented pouch" nicknamed the "Frigo Zone." Take a moment and let that sentence digest.

According to Frigo CEO Mathias Ingvarsson, the underwear segregates the curds from the whey and allows for a more agreeable situation in the male southern hemisphere. 

“It separates your genitals from the rest of your body ... it lifts a little bit so [men] feel the comfort,” Ingvarsson says.

Siegler reports that sources say Jeter’s camp has been trying to keep his involvement in the company a quiet matter. 

“His team is concerned he’ll turn into the next Jim Palmer,” said one of Siegler’s anonymous sources.

Sielger also says Jeter refuses to do any ads for the company. His problem? It would be too “embarrassing.”

I don’t see the embarrassment in Jeter modeling NASA-caliber underwear. It’s 2014. Athletes are hawking adult diapers and calf-sculpting moon boots. Prince Fielder is naked on the cover of our magazines. 

If we can handle these things, we can deal with Jeter: underwear model edition. Pop, soft lock and drop it, Jeets. Let the men of the world know about the comfort and support they’ve been missing. It’s time to enter the Frigo Zone.


Highway to the Frigo Zone.