You'd think just about everyone would still be celebrating Germany's 7-1 win over Brazil to reach the World Cup final, but organisers of the German Grand Prix have been smarting after their promotion backfired.
The marketing team offered a discount on some of their last-minute tickets, hoping to cash in on the national good mood—€11 (£8.70) off the cost of every ticket per goal Germany scored.
With no other game in the knockout stages seeing a team score more than twice, it looked as if that was a manageable offer.
As it turned out, however, the Germans broke history and some fans scored again with seriously reduced tickets.
The Grand Prix at Hockenheim takes place on the weekend of July 18-20.