Germany's 7-1 Win over Brazil Backfires for German Grand Prix Organisers

Mark Patterson@@MarkPattersonBRUK Staff WriterJuly 11, 2014

Mercedes Grand Prix driver Nico Rosberg of Germany plays football in the paddock prior to the start of the first free practice at the Monza Formula One circuit, in Monza, Italy, Friday, Sept. 7, 2012 . The Formula One race will be held on Sunday. (AP Photo/Luca Bruno)
Luca Bruno/Associated Press

You'd think just about everyone would still be celebrating Germany's 7-1 win over Brazil to reach the World Cup final, but organisers of the German Grand Prix have been smarting after their promotion backfired.

The marketing team offered a discount on some of their last-minute tickets, hoping to cash in on the national good mood—€11 (£8.70) off the cost of every ticket per goal Germany scored.

With no other game in the knockout stages seeing a team score more than twice, it looked as if that was a manageable offer.

As it turned out, however, the Germans broke history and some fans scored again with seriously reduced tickets.

The Grand Prix at Hockenheim takes place on the weekend of July 18-20.

[F1 Times]

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