Coke Zero 400 Suffers Due to Tough Economic Times

Jeremy TurnerSenior Analyst IJuly 5, 2009

DAYTONA BEACH, FL - FEBRUARY 17: Ryan Newman, driver of the #12 Alltel Dodge, during the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 17, 2008 in Daytona Beach, Florida.  (Photo by Jason Smith/Getty Images for NASCAR)

For those that watched the Coke Zero 400 on July 4th, 2009, you may have noticed quite the unusual sight. The entire back grandstands were empty. There were a few people scattered her and there, but to see the entire back grandstands empty was quite a haunting feeling.

On the web, there were some news articles stating that NASCAR did not decide to open that back area for sale because they felt that they could fit all of the people on the front stretch to give them a better experience.

This may have been a slightly good call, but the Coke Zero 400 is one of the most talked about races of the year, behind the Daytona 500 and the Coke 600. The reason for the lack of ticket sales may be attributed to the lack of price drop for tickets.

Tickets for this race ranged above $100, which seems a bit absurd considering many other tracks offer tickets for far less. Even Talladega lowered their ticket prices to sell seats.

There are a few ways Daytona can remedy this lack of sales:

1) Lower ticket prices on good seats.

2) Offer packages for tickets, such as including the Nationwide/Truck race, and even have packages that contain hotels.

3) Bundle tickets. Have a family pack that says if you buy three at "x" price, you get the 4th free.

Those are just three ideas. Leave you thoughts on what you think would help Daytona.