MLB All-Star Game to Feature Self-Serve Beer Stations

Dan Carson@@DrCarson73Trending Lead WriterJuly 7, 2014


You can pour a little, or you can pour a lot. 

The DraftServ is all about options, and according to ESPN's Darren Rovell, "the self-serve beer stations are up and running" at the Minnesota Twins' Target Field in preparation for the 2014 MLB All-Star Game.

Rovell reports that the machines are the product of a partnership between Anheuser-Busch and global concessionaire Delaware North, which conspired to create a station where sports fans can pour their own beers.

Jerry Jacobs Jr., a principal of Delaware North, says the DraftServ was designed to give consumers a controlled, hands-on drinking experience.

"It's a way to engage with the customer and allows the fan to have greater control of what they’re drinking," Jacobs told Rovell. "There's obviously some novelty value to this, but it also allows people to pour what they want. If they want half of a cup, that's all they will pay for."

The DraftServ will charge fans by the ounce, costing 38 cents per ounce for Budweiser and Bud Light. Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale are listed at 40 cents per ounce.

Buying from the station won't be like operating a vending machine, however. Rovell reports that fans will have to show identification and register for a preloaded card with $10, $20 or $50 worth of beer money on it. Each station will be monitored by an employee tasked with conducting follow-up ID checks on customers that look under 30 and to prevent fans who "appear inebriated" from purchasing beer. The DraftServ "allows a customer to use the card to pour up to 48 ounces of beer every 15 minutes."

In addition to the new self-serve stations, Rovell reports that Delaware North will test out some new products during the All-Star Game.

Among the items listed are a lobster corn dog and a "Hangover Burger" with two patties, bacon, American cheese and a fried egg with mayo, ketchup and Sriracha sauce.

So if you're planning to treat yourself to 48 ounces of American Diesel every 15 minutes during the All-Star Game, you might want to take one of the aforementioned burgers to go. You'll need it.


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