What is the deal with this stupid thing? Sure, it's great to see your favorite golf professionals letting loose, but there's no need to see the likes of Bud Cauley, Rickie Fowler or Luke Donald shivering in swim trunks.
While it didn't technically take place at the Greenbrier Classic, you surely saw the Ice Bucket Challenge on your various social media feeds during the course of the tournament.
For those who aren't familiar, the premise of the "#IceBucketChallenge" is that Person A accepts the challenge as it's been presented to him or her. The challenge consists of pouring a bucket of ice water over his or her head. Then, Person A challenges Persons B, C, etc. to complete the challenge or (and here's the kicker) donate...wait for it...$100 to the charity of Person A's choice. And while you're at it, do something interesting, like eating fire or juggling knives.
While this whole thing is a "viral sensation" not worth dignifying here, one can only think that the first pro to accept the ridiculous challenge and donate $100 (go crazy, make it $1,000) to charity will be the first to do anything worthwhile.
Suggestion: All the pros who have been challenged ought donate to the SEAL Legacy Foundation regardless of whether they dumped ice water on their heads.