TNT Scores Big On Race Coverage

Sam HeganCorrespondent IJuly 4, 2009

DAYTONA BEACH, FL - JULY 04:  NASCAR Legend Richard Petty straps his helmet on before driving on track to commemorate his 200th win in NASCAR prior to the start of the NASCAR Sprint Cup Series 51st Annual Coke Zero 400 at Daytona International Speedway on July 4, 2009 in Daytona Beach, Florida.  (Photo by Geoff Burke/Getty Images for NASCAR)

If you watched the Firecracker “Coke Zero” 400 Saturday night, you might have noticed the way TNT showed the commercials. I have to take my hat off to them for finally doing it this way.

When a viewer never leaves the racetrack and can still see what is happening, it tends to keep the viewer interested. I am very impressed by the advertising concept TNT is using and pray that the other networks are keeping an eye on them.

The TNT coverage is a much more enjoyable to watch than either ESPN or Fox. During the race we were able to see real time cautions instead of being shown a replay and it kept me involved throughout the race.

TNT also seems to have a good mix of announcers and pit-road reporters as well. The pit-road reporters and the play-by-play people work well together and that lends itself to a more enjoyable viewing experience.

With NASCAR viewership waning the new coverage concept is a bold move. If I could tell NASCAR anything about their race coverage, I would point to the TNT channel as the standard to be used for all networks.