If you watched the Firecracker “Coke Zero” 400 Saturday night, you might have noticed the way TNT showed the commercials. I have to take my hat off to them for finally doing it this way.
When a viewer never leaves the racetrack and can still see what is happening, it tends to keep the viewer interested. I am very impressed by the advertising concept TNT is using and pray that the other networks are keeping an eye on them.
The TNT coverage is a much more enjoyable to watch than either ESPN or Fox. During the race we were able to see real time cautions instead of being shown a replay and it kept me involved throughout the race.
TNT also seems to have a good mix of announcers and pit-road reporters as well. The pit-road reporters and the play-by-play people work well together and that lends itself to a more enjoyable viewing experience.
With NASCAR viewership waning the new coverage concept is a bold move. If I could tell NASCAR anything about their race coverage, I would point to the TNT channel as the standard to be used for all networks.
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