If the blanket coverage of Luis Suarez's purported move to either Real Madrid or Barcelona this summer wasn't enough, the Liverpool striker's given another, less flattering reason for his name to continue to be printed.
For the third time in his career—that we can be sure of—Suarez bit an opponent.
He first gnawed at Otman Bakkal in 2010 whilst wearing an Ajax shirt, he later nibbled at Chelsea's Branislav Ivanovic and now, on Tuesday evening as Uruguay knocked Italy out of the World Cup, he appeared to chomp on Giorgio Chiellini's shoulder.
And by Wednesday morning, FIFA had confirmed, per the BBC, that they had launched disciplinary proceedings against the 27-year-old, giving him until 5 p.m. Brazilian time to respond.
Is this a man Madrid or Barca really want to sign?
For some the answer would be black and white, whereas for the club's involved, who are under such pressure to do well and win trophies, the situation is not so vividly clear.
Plus it is not like this is necessarily a new situation; he's bitten twice before, both clubs must have known it was likely he'd stir up controversy again sooner or later.
Although, that said, the words "Luis Suarez" aren't as provocative in Spain as they are in, say, England.
"Ban this monster", ran the back page of The Telegraph on Wednesday morning, whereas Catalan newspaper SPORT opted for more of a warning than a scathing reaction: "Barca, this one bites."
They even went as far as to suggest he has the exact type of hunger Barcelona need to recover the glory days after a season which only saw them lift the Supercopa.
Of course, double standards are at play here, but we rarely expect anything else from a Spanish press which is so often openly biased toward either Real Madrid or Barca: Pepe is an animal, but Suarez just does what he can to win. It doesn't quite add up.
Fans of the Blaugrana—whose motto is "more than a club"—do seem to be more against the signing of Suarez since Tuesday's incident. But while Josep Maria Bartomeu and those involved with bringing players to Camp Nou need to be careful to avoid discontent, it is very much true that a few good performances can soon win supporters round.
Time and again clubs stick with misbehaving players simply because they're good footballers, look at Liverpool with Suarez already.
Barca will have to be seen to consider the player's nasty streak if they do eventually plunder in with a bid for him, although whether it will ultimately lead them to steer clear is not as obvious.
Meanwhile, in Madrid they may use this as an opportunity to look like the good guys and pull out of a transfer race they appeared to be losing ground in.
Jordi Gil wrote in SPORT on Tuesday that Suarez preferred to join Barca rather than Madrid and over the last week the only drum making noises was the one beating in the direction of the Uruguay forward moving to Catalunya, where his in-laws have a home and his first child was born.
On top of that, rumours persist over Los Blancos signing Radamel Falcao, per Simon Jones of the Daily Mail, while it also seems Karim Benzema is about to extend his contract at the Bernabeu following an impressive season under Carlo Ancelotti and some fine performances for France at the World Cup.
Both clubs need to think very carefully about the message they send out if they sign Suarez but only one may be prepared to down tools on the operation.