NBADownload App

Philadelphia 76ers to Sell Merchandise Featuring a Balling Benjamin Franklin

via Philadelphia 76ers
Kyle NewportFeatured Columnist IVDecember 19, 2016

Philadelphia has always been proud to be linked to Benjamin Franklin, and now, the city's NBA team has decided to incorporate the historical figure into its brand.

The Philadelphia 76ers unveiled a new logo that features Franklin dribbling a basketball. The 76ers get major points for mixing history and basketball on this one.

For those fans who are hoping to see Franklin on the team's jerseys, you are out of luck. 76ers Director of Public Relations Michael Preston explained what the logo will be used for:

The Ben Franklin logo is part of an identity package that the league will primarily use for merchandising, but at this time the team doesn't have plans to implement into our uniforms or use as a secondary mark.

As awesome as it would be to see Franklin on the uniform, it looks like this logo will only be used on merchandise. 

[via Philadelphia 76ers directly]

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Download
Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices