Scott Coker already enjoyed great success while running Strikeforce, now the promoter has a new task ahead of him—transforming Bellator into a credible No. 2 promotion.
While it’s true the promotion has been thought of as a second-tier promotion, it was more or less handed that title by default with Strikeforce closing up shop. Bellator has struggled to find an identity for itself outside of hosting tournaments, and it has come under fire through MMA media and fans on numerous occasions.
The promotion held a news conference but did little to answer questions that fans and analysts had. There’s a certain level of uncertainty mixed with intrigue in Coker taking the reins in Bellator.
With Viacom backing Coker as its man, the new head honcho would be wise to quickly address these issues.