U.S. ratings are up for the 2014 World Cup. Way up.
It's been an exciting, back-and-forth tournament in Brazil, and it doesn't hurt that both the U.S. and Mexican national teams are enjoying success in their respective groups.
But will this ratings grab create an enduring legacy, or is it simply the standard upswing networks see every four years?
Find out in this video, and leave your prediction below.