WWE Creative is Bad News Barrett's Toughest Opponent

Erik BeastonFeatured ColumnistJune 20, 2014

Credit: WWE.com

The WWE Hall of Fame ceremony is the one night each year when the current crop of Superstars and Divas pay tribute to the men and women that laid the groundwork for them to build upon.

With the 2014 class touting names such as The Ultimate Warrior, Jake Roberts and Lita, the ceremony was sure to be a can't-miss affair.

Despite emotional, entertaining speeches from all of the inductees, it was the impromptu promo of a charismatic Brit that stole the show and had those in management buzzing.

Since tearing down the legendary figures of WWE's long and illustrious past, Bad News Barrett has enjoyed increased television time, a fourth Intercontinental Championship reign and a moderate push.

Recently, he has been recognized as a henchman for The Authority.

Not bad for a guy whose career significantly bogged down in the fall of 2013, huh?

The answer is not as simple as a "yes" or "no."

From the moment he debuted in 2010, it was clear that the company had big plans for the tall, athletic, hard-hitting European.

The leader of Nexus, he was instantly thrown into programs with top stars, wrestling pay-per-view main events against John Cena and Randy Orton after less than a year on the main roster.

Despite all of the momentum he gained during his initial push with the company, he fell out of favor with both management and WWE Creative. In fact, by WrestleMania in April of 2011, he was rapidly becoming an afterthought.

A midcard player with little direction, he floated around the SmackDown brand before feuding with Randy Orton once again.

That program helped him regain acceptance with the fans. However, as was the case the first time, he descended back down the card when it concluded.

It would be a pattern that Barrett's career fell victim to several times.

Today, Barrett is more over than ever thanks to a "Bad News" gimmick that is so incredibly simple that it is difficult to imagine it thriving in the wrestling world in which he works.

Delivering old-school heel promos prefaced with "I'm afraid I've got some bad news" has helped Barrett make that connection with fans that was missing before.

Couple that with victories over former WWE and world champions such as Rob Van Dam, Sheamus and Rey Mysterio, and you have the perfect recipe for an over act.

Unfortunately, WWE Creative and those with the final say over everything that makes air have begun toying with that recipe.

As a result, it is negatively affecting the overall product.

Barrett has seen his promo time reduced over the last few weeks. He is losing more than he wins and is now the nameless and faceless muscle for Triple H and Stephanie McMahon. Barrett is falling right back into the same booking traps that WWE Creative has devised before.

If the writers manage to bungle this latest push, all hope of Barrett ever becoming a main event star or a heavyweight champion are essentially gone.

With younger talent from NXT arriving and the promise that more bright new stars will infiltrate the roster sooner rather than later, the creative team does not have the luxury to sit back and wait for another shot at repackaging him.

Barrett has never been as over or as entertaining as he is now. Letting him continue to do what got him to this point is in the best interest of everyone. Otherwise, all involved will one day look back on the character and the performer and ponder what could have been.