KICKTV's Hugh Wizzy either pulled off a brilliant publicity stunt or simply was trolling those who rush the pitch/field if they reach a certain number of retweets.
So the claim was made: hit 30,000 retweets and he'll rush the pitch at half-time and the noted Arsenal fan will stick an Arsenal shirt on Chilean winger Alexis Sanchez.
Naturally, he easily exceeded the mark, and all eyes were on what would happen next:
Giant failure on Wizzy's behalf? Not quite. He knew exactly what he was doing, and everyone else fell for it.