WWE Money in the Bank: Feuds Most Deserving of a Midcard Spot

Sharon GlencrossContributor IJune 18, 2014

Credit: WWE.com

Heading into WWE's Money in the Bank pay-per-view on June 29, the WWE World Heavyweight Championship and Seth Rollins' heel turn appear to be garnering most of the attention from the booking team.

This is perfectly understandable, but there are a few midcard programs that are also deserving of the spotlight at the Boston show.

For one thing, the recent squabbling between Goldust and his brother Cody Rhodes took a rather interesting turn on Monday's edition of Raw when the younger Rhodes sibling debuted “Stardust.” The bizarre Stardust character—Cody dressed up scarily like Goldust and acting just as wacky—is seemingly WWE's attempt to reinvent the midcard wrestler after a difficult few weeks.

While it's not the best or most compelling gimmick I've ever seen and could easily backfire and wreck Cody's career, the company is at least attempting to do something worthwhile with him again. (Rhodes and Goldust have both become irrelevant lately.)

Hopefully we get an update on the direction of this storyline on next week's Raw, and the angle gets more developed at the pay-per-view.

Credit: WWE.com

Just where is WWE going with this? Will it lead to the Rhodes' inevitable split? We can't know at this point, but it will be greatly intriguing to see what Vince McMahon has up his sleeve. Can this be the gimmick that rebounds Cody’s career?

There are other promising midcard programs and feuds. Bulgarian wrestler Rusev is continuing to make quite the impression in the company, solidifying himself with a sterling performance in Monday night's Battle Royal.

Credit: WWE.com

He didn't win, but he was the last man out. His heated showdown with eventual winner Roman Reigns was easily one of the highlights of the entire show.

While his act is more than a little cartoonish—Vince apparently doesn’t realize it's not the '80s anymore—and borrows far too much from campy sports classic Rocky IV, it is working.

New Diva Lana is a good mouthpiece too. She has a ton of charisma and knows how to get a reaction from the crowd. It’s been a while since WWE has had a new manager with her potential.

Credit: WWE.com

No doubt WWE feels it's way too early to put the star in the main event scene, and it is right. He’s decent, but he needs more time to develop as a character and in-ring performer.

But expect the monster heel to continue to slowly work his way through the ranks. He'll likely get a dominating victory over a midcarder at the pay-per-view.

The main story of Money in the Bank will be the fate of the WWE World Heavyweight Championship, of course, but keep an eye on Cody Rhodes’ bold new character and Rusev’s progression as well.