When Richard "Rip" Hamilton gives away shoes, he finds a way to make it a fun challenge.
Rip endorsed the Jordan brand during his days in the NBA, so he has plenty of sneakers. At some point, you just have to say enough is enough and start getting rid of some.
That's where the challenge comes into play.
Hamilton found a way to give the shoes away, but not without a catch. Whoever—it's not clear who he allowed to take the shoes—was there was allowed to take as many shoes as he could carry. However, if he dropped even one pair, all of the shoes had to stay.
It looks like the man in the picture decided to go big.