The winner of this contest is supposed to get a title shot, but how many times have we seen title shots be promised, only to not be delivered?
If Robbie Lawler gets past Matt Brown next month, the UFC will likely be eager to get Lawler back into a title match, and who could blame the promotion?
He has been one of the most intriguing stories since returning to the Octagon. Whereas most fighters are crashing back to earth or struggling to stay relevant at his age, the 32-year-old is still fighting at an elite level.
Johny Hendricks and Lawler had an instant classic for their first matchup, making a rematch an easy sell. But perhaps the UFC has other plans for Hendricks, or perhaps he suffers a setback in his recovery from biceps surgery?
If that's the case, the UFC could pair up Lawler and Rory MacDonald again. Although their fight occurred recently, it's pretty clear that MacDonald isn't the same fighter when he lost to Lawler in November 2013. The Canadian is still as calculating as ever, but he's also been more aggressive in his recent battles with Demian Maia and Tyron Woodley.
The fight also makes sense if Lawler wants to stay busy, because it would be a fight against a top-five opponent, which would cement his status as the No. 1 contender.
However, those plans could be foiled by Lawler's opponent in July.
Brown is on an incredible run, winning his last seven fights inside the Octagon. He brings an exciting style that has won post-fight bonuses in his last three contests. He may not be known for being great in one specific area, but he is pretty darn good in every area.
If MacDonald is still struggling to find that killer instinct that evaded him during his recent contests, Brown would help him find it with his all-out attack.