Rio's iconic Christ the Redeemer statue has naturally been featured throughout anything and everything related to the World Cup.
Bizarrely, we've seen the historic landmark donning a Mario Balotelli shirt. Now, we've seen it mysteriously floating down under wearing a Socceroos kit.
In an effort to boost the hopes of an Australian nation unfortunately pitted in the Group B gauntlet with defending World Cup winners Spain, 2010 runners-up Netherlands and South American dark horse Chile, a betting company decided to make Christ the Redeemer fly in Aussie colours.
The 151-foot balloon has a simple message over Melbourne: #KeepTheFaith.
Of course, turning the statue of Jesus into a rallying cry for sport isn't always going to go over incredibly well.
One of the great statues in Rio is Jesus, and Brazil is a Catholic nation that takes its faith seriously and its footballing fanatically.
You don't exploit those things that are sacred to people simply for your own advertising reach and I think that soccer as a world game should be sensitive to that and certainly express their disdain for these types of advertisements.