Because when you can't have sex in the run-up to the World Cup, buy sexy clothing instead.
It's one way to whet the appetite.
Members of La Furia Roja were caught in Washington, D.C., where they'll face El Salvador in a friendly on Saturday, doing some shopping at a local Victoria's Secret.
That's some strong pre-Cup chemistry-building from Sergio Ramos, Pepe Reina, Andres Iniesta and Pedro.
And if Spain lift the World Cup again this summer, perhaps it will become a ritual.