NFL logoNFL

NFL Ditches Roman Numerals for Super Bowl 50 in San Francisco

via @SuperBowl
Kyle NewportFeatured ColumnistJune 4, 2014

The logo for the 2016 Super Bowl will have a drastically different look compared to past Super Bowls.

For the first time since 1971, the National Football League has ditched Roman numerals in its Super Bowl logo. Super Bowl 50, which will be played at Levi's Stadium, will instead use numbers.

Here's a look at the regional logo:

The switch was made because the Roman numeral for 50 is "L." ESPN.com's Darren Rovell received an explanation from Jamie Weston, the league's vice president of brand and creative:

When we developed the Super Bowl XL logo, that was the first time we looked at the letter 'L.' Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder what will happen when we get to 50?

After Super Bowl 50, the NFL will go back to using Roman numerals.

There is also some significance to the logo's color scheme. The gold was used to celebrate the golden anniversary as well as pay tribute to the "Golden State."

[Super BowlDarren Rovell]

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Download
Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices