NFL Ditches Roman Numerals for Super Bowl 50 in San Francisco

Kyle Newport@@KyleNewportFeatured ColumnistJune 4, 2014

via @SuperBowl

The logo for the 2016 Super Bowl will have a drastically different look compared to past Super Bowls.

For the first time since 1971, the National Football League has ditched Roman numerals in its Super Bowl logo. Super Bowl 50, which will be played at Levi's Stadium, will instead use numbers.

Here's a look at the regional logo:

The switch was made because the Roman numeral for 50 is "L." ESPN.com's Darren Rovell received an explanation from Jamie Weston, the league's vice president of brand and creative:

When we developed the Super Bowl XL logo, that was the first time we looked at the letter 'L.' Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder what will happen when we get to 50?

After Super Bowl 50, the NFL will go back to using Roman numerals.

There is also some significance to the logo's color scheme. The gold was used to celebrate the golden anniversary as well as pay tribute to the "Golden State."

[Super BowlDarren Rovell]

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