The "P" logo on the Purdue Boilermakers helmet will have a different look for the team's game against Iowa on Sept. 27.
Purdue is looking to get its fans to become a bigger part of the team with its "Social Media Game." Students who buy a VIP card by June 10 will have their photo be part of a collage on the team's helmet.
For a school looking to increase ticket sales, this is certainly an interesting idea that gives the students extra incentive to support the team.
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