The Liverpool manager masterminded a second-placed finish in the Premier League last term, with the 52-goal strike partnership of Luis Suarez and Daniel Sturridge doing the damage.
From a Liverpool point of view, it's a perfect fit. For £4-£5m it is a fantastic piece of business for a recognised English striker who is proven in the Premier League. He's probably a little bit different from what we've got already but he's a Liverpool lad and all his family are from Liverpool, so straight away you are going to get that extra 10 per cent from him. He will give his all.
Fowler knows a thing or two about scoring goals in the famous red shirt, having notched 129 goals over two separate spells with the club during his career—according to SoccerBase's statistics.
The 32-year-old Lambert has been one of several shining lights in Southampton's fruitful 2013/14 campaign, playing an integral role in Saints' eighth-place Premier League finish.
Another player whose contribution to Southampton's cause was unquestionable is fellow Englishman Adam Lallana, who is also reportedly on Liverpool's radar as their St. Mary’s raid continues.
After seeing a £20 million bid rejected earlier in May, Liverpool have reportedly made an improved £25 million offer for the talented 26-year-old—per Sky Sports.
Lallana, who looks to have secured a place in Roy Hodgson's starting line-up for the 2014 World Cup with England, played just over 70 minutes in the Three Lions’ 3-0 friendly victory over Peru on Friday and looked comfortable throughout.
A player with his composure and ability to provide a telling pass before a goal would be perfect for Liverpool, plus his knack for playing in the wide positions would give the Reds the out-and-out winger that they crave.
Lallana's nine goals and six assists last season—per WhoScored.com—showed that he's ready to step up and mix it with the Premier League elite, and with the World Cup fast approaching, the sky appears to be the limit for the St. Albans-born midfielder.
It's all well and good Liverpool adding attacking players to their setup, but what they really need are a few defenders to bolster their shaky back line.
As Liverpool Data's statistics show, the Reds conceded 50 goals in the 2013/14 campaign, the most in the league's top five by a considerable margin:
The 21-year-old has been capped twice for Spain but failed to make the final 23-man squad for Brazil, meaning that a deal could be finalised over the coming weeks.
Moreno plays with flair and looks to get forward at every opportunity, though he never neglects his defensive duties as a result of his attack-minded nature—something that current right-back Glen Johnson comes under mass criticism for.
Johnson looked uncomfortable with every touch during England’s friendly victory over Peru, and with Moreno's signing on the horizon and Jon Flanagan improving with every performance, the former Chelsea man may struggle to earn a starting berth next term.
Shipping 50 goals in a single season won't be fixed with the signing of one young left-back, though, and Rodgers must also look to recruit a world-class centre-back to plug the hole in the Reds' leaky defence.
It's something that the Liverpool boss will be very aware of as the transfer window livens up, though he told Sky Sports that his side's preparation is going well:
We are really preparing for next season. I've had some very good meetings with our recruitment team and we are very much together as one.
To make a real impact in the Champions League, Liverpool simply have to sign a defender or two, though having quality and depth in the squad with the signings of the attacking Southampton duo will be crucial in a busy campaign for the Reds.
Whether or not Liverpool will have as good a chance to win the title next year as they did this remains to be seen, but adding the talents of Moreno, Lallana and Lambert will do their cause no harm.
Luckily for Liverpool fans, Rodgers isn't the kind of manager to make impulse signings just for the sake of putting pen to paper; his intelligent approach to squad building means that Reds fans can look forward to a bright future under his guidance.
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