WWE Payback feels like a transitional pay-per-view as WWE struggles with ratings (from PWTorch via WrestlingInc) and stock turmoil during a post-WrestleMania lull.
Despite seeming a bit forced, Payback is an appropriate name for this pay-per-view. Every match currently booked on the card is a rematch of a recent contest.
Some feuds, like Paige-Alicia Fox and Cesaro-Sheamus, seem to be hitting their respective strides. With a little time, they could each be mutually beneficial.
And while other rivalries linger, they are surrounded by a sense of finality. Bray Wyatt and John Cena will face for the third, and likely final, time in a Last Man Standing match. It's hard to imagine this feud having legs after one man has beaten the other to the point where he cannot answer a 10 count.
While not openly billed as a Loser Leaves Town match, the tagline of the Shield-Evolution elimination is "survive or perish." Both Shield and Evolution have vowed to end one another's existence.
The conclusion of multiple long-term feuds will be the major selling point of Payback. Sure, we've seen these movies before, but what's important is we haven't seen the ending.