Manziel's tenure as a member of the Browns isn't just about what he can do on the field. It's about turning Cleveland's misfortunes around and giving the fans an antihero to root for.
Not since LeBron James' arrival in 2003 has there been this much excitement about an athlete in Cleveland.
Manziel is a celebrity in every sense of the word.
Whether we're talking about Instagram pictures with music's biggest stars, a powerful friendship with King James or the unique ability to ignite social media just by dropping 140 characters, this city needs Johnny Football.
This blue-collar sports town has endured so much heartache over the years, it almost borders on comical. But the beauty of sports is that one year can change everything.
Manziel comes to the Browns in the middle of another structural overhaul. There's new management in place, a new head coach roaming the sidelines and a new way of doing business.
As he prepares to compete for the right to become the Browns' starting field general this season, he will have a mountain of obstacles standing in his way.
The AFC North is a smashmouth, hard-nosed division loaded with mad scientists who preach defense and players who embrace their every word.
Looking ahead at the 2014 schedule, here are the biggest matchups Manziel will face during his rookie season.