Let's talk Money.
Floyd Mayweather Jr. needs to quit wasting everyone's time—and his own. For a guy who is all about the Money, he's sure costing himself a lot of it by not quickly moving forward with a rematch against Marcos Maidana.
With news rolling in that Showtime is remaining hush-hush on pay-per-view buy numbers from the first bout because they were nowhere near expected—Jake Donovan of BoxingScene suggests the number is just barely more than 900,000 buys—one would think Money would be all over a rematch as soon as possible to start making up for lost cash on what is cited as the most expensive undercard in pay-per-view history.
Mayweather and Co. have recently committed to a fight on September 13, but as Mayweather Promotions chief executive Leonard Ellerbe told ESPN's Dan Rafael, there is no progress outside of the date itself:
"Floyd will go on Sept. 13 and we looking at who he's going to fight and where he is going to fight," Ellerbe said. "Obviously, Las Vegas is his home and the MGM Grand is always the leading candidate but we will take a look at our other options."
Should Mayweather-Maidana II happen on Sept. 13?
Go ahead and bank on MGM Grand being the locale of Mayweather's next fight, making it 10 fights in a row for Money in the place he calls home. Sorry, Barclays Center.
What Mayweather and his camp need to understand is that no other fight outside of a rematch with Maidana is going to rake in major cash. Don't even think about Manny Pacquiao, as the cold war between enemy promotions won't suddenly thaw.
Amir Khan can't fight because of religious reasons. Welterweight champion Danny Garcia isn't a big enough name. The list of recognizable names ends there.
Except for Maidana, who Ellerbe confirmed to be in play, per Rafael:
He's definitely in the mix. He's a very dirty fighter. He used a lot of dirty tactics, but Floyd handled him easily and he gave the fans a great fight. But there's a long list of opponents. Everybody wants to be in the Floyd Mayweather sweepstakes. Several guys have made it clear they want to be next.
Nobody can argue Maidana isn't dirty. He threw several headbutts, fought through clinches when ordered not to, connected on at least one low blow and at one point even appeared ready to attempt a kick.
Book the rematch and weave that into the narrative. The casual fans already believe Maidana should have come away with the victory in the first fight, considering the Argentine brawler went out and threw more than 800 punches—never mind the fact Mayweather landed better than 50 percent of his most rounds and dominated the fight after Round 2.
The story writes itself, which in turn creates hype levels that will make it easy to surpass the last fight's numbers. Going into the last fight, few gave Maidana a chance, and clearly plenty of folks thought little enough of the bout to have a big impact on the cash flow it generated.
Michelle Rosado of Fight Hype put it best:
IMO Mayweather-Maidana rematch does great numbers. Many were writing Maidana off and didnt expect a competitive fight. #boxing— Michelle Rosado (@M_RagingBabe) May 12, 2014
This time is different, now that the globe understands Maidana is a legit threat, or at least believes so. Instead of dragging feet and potentially not doing what is best from a Money standpoint, let's skip the dramatic wait and just set the rematch with Maidana in stone, alright?