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Nike and 2K Sports Release LeBron 11 2K14 Shoes Earned Solely Through Gameplay

Nike, Inc.
Tristan ThornburghSocial Media StaffMay 16, 2014

The first-ever physical basketball shoe that is earned through gameplay can be yours, thanks to Nike and 2K Sports.

NBA 2K14 gamers had to put in approximately 80 hours to accomplish the milestones necessary to win the custom LeBron 11s, with feats including winning 60 games and creating a signature shoe in the Nike Innovation Kitchen.

Only 2,014 pairs of the shoes were made. And they weren't free, either (they went for $220). 

Nike wrote, "The only way to have a chance to pre-order this limited-edition LeBron 11 is by playing NBA 2K14 on the Sony PlayStation4 or Xbox One next-gen consoles."

They are currently sold out.

[Nike, Inc.]

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