Are you #branding hard? Or hardly #branding?
Darren Rovell will ask you this one day, and the question is: Will you stutter and shrink under his gaze/oppressive cologne odor? Or look him in the eye and say, "You bet your sweet muffin I am."
Establishing your persona—your brand—has become a compulsive necessity in modern sports, and no other action can do more to cement an athlete's legacy than an unforgettable gesture or move after a big moment.
With that said, the following are the masters of this tactic—the athletes (and sports characters) who solidified their place in history with a simple, iconic pose. The best part? Most of them struck these poses organically, and not by testing sample audience reactions in a corporate headquarters in Tucson.
These are the naturals, and their poses/moves will be remembered for decades to come.