Chilean World Cup Beer Ad Channels Horror Films

Sean SwabyUK Staff WriterMay 8, 2014

Chilean beer purveyor Cerveza Cristal has taken advantage of the World Cup with a campaign that may horrify you.

In an advert that spans across the globe, members of La Roja feature in roles that mimic horror films both new and old. 

Example: Juventus hotshot Arturo Vidal scares viewers in Japan in a scene reminiscent of The Ring, and others appear in spoofs from The Shining and The Sixth Sense

The company even made shorter, more specific adverts meant to target each of the country's Group B opponents: Holland, Spain and Australia

[YouTube, h/t Dirty Tackle]