Chilean beer purveyor Cerveza Cristal has taken advantage of the World Cup with a campaign that may horrify you.
In an advert that spans across the globe, members of La Roja feature in roles that mimic horror films both new and old.
Example: Juventus hotshot Arturo Vidal scares viewers in Japan in a scene reminiscent of The Ring, and others appear in spoofs from The Shining and The Sixth Sense.
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