Cesaro's Push Being Derailed by Poor Creative Decisions and Direction

Aaron Bower@@aaronbowerFeatured ColumnistMay 7, 2014

Credit: WWE.com

For months and months, the shining light of Cesaro became one of the biggest talking points amongst professional wrestling fans.

He had clearly outgrown Jack Swagger and Zeb Colter, and looked set to split from the group and become a face—something he hadn't done in his run with the company so far.

However, the direction Cesaro was heading down completely changed in the past few weeks. And it has changed to such a degree that the push he was set to receive is in grave danger of falling apart.

That may seem like a bold statement. But when you consider where Cesaro should be, compared to the position he finds himself in, there is substance to the issue.

There are several reasons for this, but WWE Creative has to take a huge chunk of the blame for their failure to capitalize on Cesaro's growing success—which is in serious danger of being completely eliminated.

Creative's biggest miss should have been a logical first step on Cesaro's path to stardom—a rivalry with Jack Swagger.

Sure, he was in a Triple Threat match with Swagger and Rob Van Dam at Extreme Rules—but this should have been a one-on-one bout to put Cesaro over in favor of his tag partner.

Some may argue that it was better for Cesaro to beat two men rather than one, but in actuality the match was just a bit of a mess. It certainly didn't garner any direction or momentum for Cesaro.

When the split between The Real Americans finally occurred after months of teasing from the WWE, the company took a bold, brave move to push Cesaro's career to the next level.

Had they played it out right, Cesaro would be in a much better place than he is right now.

It was the night after WrestleMania XXX. Cesaro was being presented the trophy for winning the battle royal in memory of Andre the Giant when he announced he had a shocking new manager—Paul Heyman.

Cue massive applause and rapturous cheers.

Although WWE fans may immediately think Heyman is simply a heel through and through, that is absolutely not the case. Heyman barely needed to do anything to push Cesaro in the right direction, just stand alongside him and call his name out when he won.

However, the WWE messed it up.

Instead of cementing Cesaro's face turn, they effectively turned him heel by having Heyman bang on about Brock Lesnar's victory over The Undertaker at WrestleMania XXX. Sure, the company didn't want anyone to forget about that result in a hurry, but this was not the way to do it.

The company has completely missed the boat with Cesaro's popularity—he was massively over just before The Real Americans split.

A lack of direction with his character is jeopardizing him to such an extent that he is in grave danger of failing as a singles competitor—or at least as one who is heading for great success.

It still isn't too late for the company to save him.

Have Heyman drop the act regarding Lesnar and The Undertaker, and book Cesaro as a face. Those 'Cesaro Section' signs will be back quicker than you can blink, and the cheers will return with them.