Steve Green/Associated Press
The Chicago Cubs have been in existence since 1876 and just celebrated their home ballpark's 100th birthday. Clearly, this is a franchise with a lot of tradition.
Very little of which is pleasant, unfortunately.
No World Series championships since 1908. No World Series appearances since 1945. Out of 139 seasons, 66 have been losing seasons. Based on how things have started in 2014, No. 67 is more than likely on the way.
In light of all this, it's no surprise there were rumors in early 2013 (originating from Bleacher Nation) that the Cubs were considering an overhaul to their brand, including new uniforms and a new logo.
Good idea. But so far, poor execution.
There've been no changes to the Cubs logo yet, which is still the same now as it's been since 1979. And while the Cubs did unveil a new alternate jersey for 2014, it's more of a throwback than anything new.
And do we need to talk about the new mascot, Clark? I guess we do, but I'll keep it simple by summing up the truth about it in one word: Yikes.
If the Cubs are going to go for a new direction, then they really need to go for it. New logo. New uniforms. New attitude. New everything. It's past time for a complete directional shift.
And it's a darn good time for one as well. Wrigley Field is due for a face lift. And with guys like Kris Bryant and Javier Baez headlining an excellent collection of prospects, so is the Cubs roster.
Might as well give the franchise a face lift too.