You have to wonder if the early buzz got to him.
Zach LaVine, who turned heads the first half of the year with his showtime athleticism and perimeter-scoring ability, has decided to enter the draft and sell himself based on potential.
He sure isn't basing his sales pitch around production. LaVine only averaged 9.4 points and 1.8 assists, and he scored just 11 total points over his final five games.
Part of this had to do with LaVine's minimal role in the offense—he was used in only 20.1 percent of the plays UCLA ran this year while he was on the floor.
But it's not just a lack of opportunity. At 180 pounds, LaVine doesn't play through contact, having made just 17 shots at the rim (on a poor 45 percent shooting mark) in the half court all season long, per DraftExpress.
He's a weak defender, and despite his potent offensive attack, he doesn't create well for teammates or himself.
Because of LaVine's high-end athleticism, handle and shot-making ability, he's got big-time upside. And if he were to improve as a sophomore in the areas he struggled in as a freshman, we could be talking about a potential top-five pick in 2015.
Instead, LaVine will enter a deeper 2014 draft as a probable mid-first-rounder at best, and without an NBA-ready skill to offer, he's likely to spend most of next year in the D-League or on the bench.