Bray Wyatt's turn at choirmaster was chilling, and it's no surprise that it dominated WWE social media this week.
Images of that segment and jokes about him and his mask-wearing allies provided many of the week's most notable WWE-related tweets, viral videos and Instagram photos. Paige, a reimagining of Evolution, Zeb Colter's take on Sting coming to WWE and Randy Orton's best weapon provided the other highlights of WWE's social media offerings.
WWE featured Orton's RKO in the latest "WWE Top 10" video.
One learns an important lesson by watching him hit the finisher on The Undertaker, John Cena and others. It's best not to dive headfirst toward Orton in a match.
WWE's "30 Seconds of Fury" videos are usually dedicated to a single move like the RKO, but the company decided instead to focus on the Divas champ in its latest version.
This compilation of knees to the chest and slams to the mat is a fine showcase of what makes Paige special.
Her in-ring repertoire is a collection of impressive, damaging moves. Some of her best weapons, the modified scorpion crosslock and cradle DDT, are seen in the video to go with the Paige Turner.
WWE handed her even more dangerous weapons than that in a recent photoshoot.
To celebrate Extreme Rules, several Divas wore edgier gear in front of the cameras. No one looked as intimidating as Paige, as seen in this photo posted on Instagram.
Extreme Rules is looking like it won't be as violent and gimmick-match heavy as it has in the past. We haven't gotten to the point where WWE is so toned down that it is as corny as a sitcom, but that didn't prevent YouTube user TotemTrouser (h/t Cageside Seats) from mashing Full House and Evolution together.
The '90s comedy's opening theme makes a strangely effective partner for Evolution's entrance video. Pay close attention to the Ric Flair joke.
Sting, Flair's old WCW rival, has been the subject of rumors for months. Will he or won't he wrestle for WWE?
That's been the question fans have been waiting to have answered. Don't count on Colter providing it.
Even the constant Sting-to-WWE talk found itself pushed out of the way by the buzz surrounding Monday's Raw opening segment.
Wyatt led a children's choir down to the ring to sing the hymn he's made his own: "He's Got the Whole World in His Hands." The off-putting image of those kids taking commands from Wyatt and wearing sheep masks made it a trending topic.
WWE posted a shot of a few members of the choir on Instagram. The result is another unsettling image in Wyatt's collection.
WWE Creative Humor offered additional ideas of how to use Wyatt's choir.
ThreeManBooth projected how this would affect Wyatt's role on the Slam City cartoon.
Bray Wyatt's new job on SLAM CITY is Choir Director, right?— ThreeManBooth (@3ManBooth) April 29, 2014
ESPN's Robert Flores was a bit confused about what he was seeing.
This is the CRAZIEST episode of Glee ever! #RAW— Robert Flores (@RoFloESPN) April 29, 2014
Wyatt's moment caused the kind of buzz WWE hopes for. It wants its villains to make fans uncomfortable, but it's just as important that they are sharing that discomfort across the Internet.