The biggest British fight of the year, and arguably for many years, is now three weeks away, as Carl Froch and George Groves will once again contest the honour of being the best super-middleweight not called Andre Ward.
According to promoter Eddie Hearn, over 75,000 tickets have been sold with the last few thousand available to fans who book as part of a coach package.
Whether or not the fight sells out at 80,000, it looks to have broken the post-war attendance record of 55,000 held by the 2008 fight between Ricky Hatton and Juan Lazcano in Manchester.
Froch may reflect on the strange economics of boxing, having fought genuine world-title fights in front of small crowds and off mainstream TV. It has been this rematch against an otherwise untested domestic pretender that has ignited public interest—he stands to earn a career best payday.
For Groves, who fought on the Froch-Mikkel Kessler undercard just one year ago, this is an almost unbelievable rise to prominence, and perhaps never before in boxing history has a fighter with such a short resume headlined an event of this magnitude.
As the fight approaches, here are five talking points to keep you busy.