Never buy a player based on their showing at an international tournament; or so the mantra goes. Yet, time after time, such platforms have proved highly effective ways of players earning a step up the ladder at club level.
The 2014 World Cup in Brazil will be no different and, indeed, agents will already be plotting their strategy should their client make a splash on football’s biggest stage.
The World Cup is primarily about earning glory for one’s country but for many individual players it is the best possible opportunity they will have to impress a wide audience.
Looking at the competition’s Asian representatives in particular, then, which players will be hoping that 2014 is the year they make their name and earn their dream move?