Say what you will about Floyd Mayweather, and volumes have been written about the 37-year-old fighter's transformation from relatively obscure technician to undisputed boxing kingpin. But you can never call the man boring. A Mayweather fight, like this weekend's bout against Marcos Maidana, is more than a boxing contest—it's a spectacle complete with sound and fury, if not substance.
When the opponent across the ring is a fellow superstar like Saul "Canelo" Alvarez or Miguel Cotto, that attention comes easily. In those cases, the B-side does his share of the heavy lifting, bringing his own fanbase and media profile to the table. It's a recipe for box-office and pay-per-view glory.
In the case of lesser-known rivals like Maidana, Mayweather has to work a little bit harder. It's why you'll see him everywhere this week as he makes his presence felt across the media landscape. He's already attached his name to the Los Angeles Clippers debacle, the hottest story in sports, and is making noise about this possibly being one of his last fights.
Floyd is about business, plain and simple.
Part of the reason he has to rely so heavily on his bag of media tricks is because this fight, as a pure athletic contest, leaves a lot to be desired. Before his upset of Adrien Broner late last year, Maidana was on no one's list of potential Mayweather foes. Although a fun action fighter, he's never been considered one of the sport's true elites.
It's a little like watching the Harlem Globetrotters take on the Washington Generals. It may be a gaudy thrill show, but the outcome does not appear to be in question.
Of course, on at least two occasions the Generals shocked the world. Is Maidana the man to similarly shock Mayweather? Our boxing experts discuss.
Disagree with our analysis? Let us hear it in the comments.