Why I Criticize the WWE: A Columnist Responds to Reader Comments

NEW YORK - MARCH 28:  Donald Trump, wrestler Stone Cold Steve Austin and WWE Chairman Vince McMahon attend the press conference held by Battle of the Billionaires to announce the details of Wrestlemania 23 at Trump Tower on March 28, 2007 in New York City.  (Photo by Bryan Bedder/Getty Images)
Ian RobinettSenior Analyst IJune 22, 2009

After some of the negative comments I've received, I've decided that, instead of replying to each one, I'll address their common comments.

When I have voiced my annoyance with some of the ways the WWE is portraying itself on television, everyone seems to think that by "no longer watching" would instantly make me happy or instantly remedy the problem.

The fact of the matter is, they're wrong.

If I were to stop watching, how would the product get better? How would the WWE change?

Sure, you can argue that it would force Vince to change things in order to try and recapture the fans, but think about this from a business standpoint.

If everyone who was bitter turned the product off, ratings would go down, and advertisers would pull out. At first, the WWE would initially change, hoping to curb the lack of revenue.

This is what happened with WCW. Their product slipped, they tried to change things around by dumping Eric Bischoff for Vince Russo, and it was too little, too late. The ratings were gone, and advertisers weren't buying air time because of it.

This is how media works. Why do you think shows that are thought to be popular end up getting cancelled?  It's due to advertisers not having faith in the product, and not renewing.

So here's the question—do you want the WWE to go away?

I sure as hell don't.

I don't want to see WWE go anywhere: I just want to see it get better.  What is wrong with that? 

How are people supposed to see that something isn't going over if it isn't for people standing up and saying "Hey, we don't think this is good, fix it!"  I'm not saying "Hey, this sucks, I'm done watching!"

Instead of, basically, wishing death on something you're defending, understand the point that is being made.

Where can I comment?

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