Bray Wyatt is one of the most exciting prospects in the WWE right now. Few could've projected that the man who was Husky Harris a couple of years ago would spend early 2014 embroiled in a feud with the guy at the top of the business. But with Wyatt set to step inside a steel cage with John Cena at Extreme Rules, his career is going from strength to strength.
With that in mind, it's really important that WWE Creative doesn't mess this up.
Wyatt's gimmick is truly unique. He plays the part of the prophetic leader of a backwoods cult perfectly, channeling Max Cady from Cape Fear. In recent weeks, he has even extended this to recruiting the WWE Universe into his cause through song.
The company has real potential on its hands here, but with it comes the chance of a missed opportunity. Wyatt must be booked correctly in order to keep his character at the top of the roster whilst maintaining his villainous, mysterious persona.
With the fan reaction he is currently getting, it would be easy for WWE Creative to facilitate a face turn. Bray Wyatt is already an antihero for a whole section of fans, so it’d be simple to embrace this and have The Wyatt Family take on the top heels in the company.
This would, however, be a huge slap in the face for Wyatt’s character. His purpose is to expose the lies of figures who fans idolise, starting by releasing the monster inside John Cena. There’s no point in exposing the corruption of people who are already outwardly corrupt. Where’s the intrigue in that?
That’s not to mention that genuinely creepy WWE characters can often become comic relief when pitted against the company’s heels. The Boogeyman was a terrifying force in his early squash matches, but quickly became a waste of time in farcical feuds with JBL and Booker T in 2006.
This comic corruption of horror movie heels is an even more distinct possibility in the "PG Era." Nowadays, the chaos perpetrated by Undertaker and Kane at their darkest would not even get close to a TV broadcast. There was never any danger of The Boogeyman crucifying someone or setting him or her on fire. For Bray Wyatt, though, it would almost seem like a logical progression of his intensity.
As it stands, Bray Wyatt is a potential icon of the new "Reality Era." He speaks to those who are tired of seeing the same old superstars trading the titles. Unlike many of the new generation, he’s a genuinely unique alternative.
It is for this reason that he has to come out on top of his feud with John Cena eventually. Cena represents everything that Wyatt rallies against, so his character would be hugely undermined by a Cena victory.
If Wyatt goes over, his status as a terrifying monster wreaking havoc on the WWE is practically assured.