Rupert Murdoch and Sky Sports will be a little worried tonight as ESPN finally made a move into the English Premier League, buying the rights to 46 games previously held by Setanta.
Considered by many to be the only realistic challenger to Sky, it has been surprising people that it has taken so long for them to gain a foothold in 'Soccer' in England.
Some are suggesting that ESPN will not scramble the signal and allow all with a dish to watch the games as a direct challenge to Sky.
This move will in effect mean that ESPN will build a customer base ahead of any decision to commit billions at the next rights auctions.
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