Luis Suarez channels his inner rock star in a new advert for Pepsi in his native Uruguay.
Against the tune of "Born to be wild" by Steppenwolf, Suarez gets ready in his dressing room (complete with his own Suarez T-shirt), then picks up a guitar, puts on his shades and heads out.
It's almost as if nobody told Pepsi that he was a footballer rather than a musician.
That said, this is described on YouTube as a trailer, so perhaps there is more to come...
[YouTube, Pepsi Uruguay]