WrestleMania season has ended, and with it, the WWE moves into a whole new phase. As strong as the storylines leading into 'Mania were, the two midcard titles were conspicuous by their absence.
Both the WWE United States Championship and the WWE Intercontinental Championship have been treated badly of late. Dean Ambrose and Big E have worn the belts for a long time, allowing the previously prestigious gold to stagnate and become unimportant. The fact that neither title was defended at WrestleMania speaks volumes.
Fortunately, the intercontinental title has seen a renaissance of late, with an eight-man tournament to decide the No. 1 contender.
That tournament alone, though, isn't enough to salvage two straps of gold that need an adrenaline shot in the arm. The following slides offer a number of long-term strategies to make these belts worth wearing.