Being clever in today's mixed martial arts world is often detrimental in successfully promoting one's career.
Whether it's hitting the social media boards or verbally assassinating an opponent in front of millions of fans, fighters have multiple avenues to build their brand.
However, as hip and ultra-controversial as those outlets are, creating a fantastic nickname remains one of the best ways to get remembered. Always has been, always will be.
Without further ado, based on originality and overall effectiveness, here are the 10 best nicknames in the UFC today.