Serie A clubs have had a history of selling their best players in their prime over the past decade.
From Kaka and Zlatan Ibrahimovic to Paris Saint-Germain's assault on numerous Italian clubs' prized assets, it is fair to label Serie A as a selling league.
This can be correlated, fairly or otherwise, to the failure of their teams in the Champions League and Europa League.
It is important for Juve to set an example for their fierce rivals and the lesser sides aiming to compete in Europe's secondary competition.
If they can do this and others follow, performances will improve across the board in Europe and Italy's coefficient will improve, meaning they can eventually earn that fourth Champions League place.
With an additional side in Europe, Serie A will be able to attract more talent and become a stronger league. This will generate greater income, which will help Juve to compete with foreign competitors in the transfer market, complementing their existing talent.